The founder of Pure Argan Co., Ikram Benzila, a Moroccan well versed in time honoured beauty regimes, set up the business with two core principles in mind. One, to source the best quality ingredients from Morocco, and second to do so in a way that is both fair and sustainable. Currently one of the only Fairtrade certified argan oil retailers, vegan and cruelty free, Pure Argan Co. stands committed to supporting the co-operative workers as they strive to improve their quality of life and that of their community.
Upon purchasing their Argan oil, you are supporting the all-female co-operative in Morocco that helps produce it. By guaranteeing these Berber women the safety net of a minimum price as well as a Fairtrade premium, this means they can maintain their livelihoods and enhance their skillset through educational, environmental and agricultural initiatives.
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